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Although most of the acts playing the main stage share reggae roots, the fest’s unique approach and vast cultural differences create a smorgasbord of sounds. Most of the acts booked are carefully selected world music artists, flying just under the radar of pop music fame, with a few headliners thrown in to add broader credibility to the event. Twin Productions has been able to create a unique festival over the last four years, built around their core interest in reggae and beach music. But despite all the restrictions, there were nothing but smiles all around on happy music fans throughout the grounds. The city also limited in and out privileges, sound levels and alcohol consumption (4 drinks per person per day).
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Among the city’s restrictions, the festival was scaled back from three days to two and attendance was limited to half of last year’s record 14,000 people. The scaled back festival was actually moved to Santa Barbara’s East Beach, along a palm lined grassy field that made for the perfect backdrop to the warm weather. Music fans were greeted with some of the first hot, sunny weather after one of the coldest, foggiest summers in Coastal California’s history. West Beach Music Festival :: 09.24.10-09.25.10 :: Santa Barbara, CAĭespite a slew of seemingly insurmountable roadblocks thrown up by the Santa Barbara City Council, the fourth annual West Beach Festival went off without a hitch the last weekend of September.